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media literacy in the eu December 20, 2007

Posted by Bradley in : Uncategorized , trackback

Eiuropeans don’t only need financial education, they also need to improve their media literacy, according to the Commission. There is an overlap with financial education, as one of the areas the Commission identifies as one where work is needed is “media literacy for commercial communication, covering issues related to advertising”. Although the idea of media literacy involves being creative as well as just absorbing what others produce it includes:

being aware of copyright issues which are essential for a “culture of legality”, especially for the younger generation in its double capacity of consumers and producers of content.


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