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guinness August 30, 2007

Posted by Bradley in : Uncategorized , trackback

Guinness may or may not be good for you. But, according to the Guardian, it is better for Diageo in Nigeria right now than in Ireland. Diageo noted that Nigeria is now the second biggest market for Guinness in the world (the UK is the largest).

The population of Nigeria is something like 33 times that of Ireland, although the GDPs of the countries are similar, according to the CIA’s World Factbook (so people in Ireland would tend to have more cash to splash around on Guinness). Guinness is an iconic product in Ireland, and the brewery in Dublin is a tourist attraction but sales are down. Is this the same phenomenon that produces declining wine sales in France?

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